Tokyo James is a British-Nigerian Designer and is the Creative Director behind menswear brand, MORSE as well as his eponymous brand, Tokyo James. Before launching his brand, James studied mathematics, but shifted his attention to fashion. He began his creative career as a fashion stylist working throughout Europe, and working for various international publications, as well as directing digital campaigns for brands such as Brioni, Issey Miyake and Puma Black Label. He then launched a digital monthly publication, Rough UK, a style, arts and culture digital platform. Tokyo James currently splits his time between Lagos and London, where he draws inspiration from both environments.
Tokyo James launched in 2015, as a label for the “modern man who desires simplicity with an edge.” As the brand has grown, the designer, Tokyo James, continues to put an emphasis on traditional techniques and clean lines, as well as silhouettes that maintain consistency and lend to wearability. Drawing inspiration from his surroundings in Lagos, Nigeria, the collection features tailored options that are crafted out of exquisite printed fabrics and faux leathers.