Daniel Obasi is a 24 year old Nigerian art director, stylist and photographer whose work is deeply concerned with advancing the scope of African narratives visually.
Born in Aba and raised in Lagos, Daniel has been drawn to fantasy and alternate realities since his childhood. His first introduction to the arts was as a graphics design intern at a security company in 2012. While in University, where he studied Language, Daniel found himself developing an interest in the world of fashion, and paying special attention to how the society around him perceived gender roles and masculinity. In 2017, Daniel made his first major film and editorial work, “Illegal Project” on gender non-conforming expressions in an African setting. The project went on to launch his budding career as a Nigerian Artist who questions societal ideals on sexuality, masculinity and gender roles.
Daniel’s aesthetics are best described as whimsical, soft, ethereal and Afrocentric. His 2018 Afrofuturistic film, “An Alien in town” pays homage to old African cinema and advocates for Africans to own their narratives especially with regards to foreign influences. His fourth and latest film, Udara uses fantastical elements of storytelling to root the Igbo culture while addressing the relationship between Christianity and traditional beliefs.
Daniel has worked as a stylist and director on music videos, most notable of which are Major Lazer and Burna Boy’s All My Life; and Falana’s Ride or Die respectively. He has also worked with brands like Orange Culture, Iamisigo, Maxivive, Rayo, Vlisco, Miu Miu and been been published on Vogue Portugal, Primary Paper, Modelsdotcom, ID Magazine, Nataal Media, Garage Magazine, Nii Journal, Afro punk, Indie Magazine, Hunger Magazine, Maire Claire SA, amongst others. Daniel’s film An Alien in Town was recently shortlisted for Fashion Film Festival Milano, Bucharest Fashion Film Festival and shown by Smithsonian Center at the National Museum of African American History and Culture (Washington, D.C.)
Daniel lives and works in Lagos.